Train alone.Win in public.

You already do the hard part where nobody's watching. I help athletes who train alone get past the fear of being seen and turn their sport into a coaching income, starting with the first paying client.

Smallest kid on the football team. Now 160 lbs and a 31-mile ultra, filmed the whole way.

Cole running the final stretch of a 31-mile ultra in a Buc-ee's beaver costume, bib 82, finish time 5 hours 32 minutes

Right now, nobody knows.

  • You get the run in before anyone's up, and nobody knows it happened.
  • You drafted the post. Then you deleted it.
  • People ask you for training advice, and you've never charged a dollar.

Six months from now, someone less disciplined launches a coaching page and gets the clients you could have had. That's the Bleachers winning: everyone who watches, judges and never plays, including the voice in your head that sounds just like them.

The Win in Public Method

Three steps, in this order. Fear comes first, because it's the real reason good athletes don't get paid.

  1. Own the fear

    Daily on-camera reps and a routine for handling judgment, so posting stops costing you an hour of overthinking.

  2. Build the stage

    Your profile, your origin story and a content system made from training you already do. Every session becomes a post.

  3. Open the door

    A clear coaching offer, a landing page and an email list that turn followers into your first paying client.

Cole Blanco, smiling, in a striped short-sleeve shirt

I know where you're standing.

I was the smallest, most nervous kid on the football team. I quit, trained alone so nobody could judge me, and almost didn't post my first video.

Now I film every run. I also build the marketing side for a living: websites, content and email funnels for a local gym and a professional entertainer.

  • 120→160Pounds, the slow way. One shoulder press at a time.
  • 31 miUltra finished in 5:32, dressed as a Buc-ee's beaver.
  • 200K+Views on my most-watched video.
  • B.A.Social Media, Keene State College.

Read the long version

Why solo athletes stay unpaid

Most athletes who train alone never get paid for it. It isn't a skill problem. Being seen feels like being judged all over again, so the posts get drafted and deleted, the advice gets given away for free, and someone louder gets the clients.

Win in Public fixes it in the order it breaks: the fear first, then the brand, then the offer. Runners first, then lifters and boxers. You keep training alone, by choice. You just stop hiding the work, and your first paying client is the proof it's working.

Where to start

Start wherever you are. The free checklist is there if you're not ready to talk yet.

  1. Free

    The Viral Video Secrets Checklist

    Nine checks to run before you post your next video.

    Get it free
  2. 1-on-1By application

    Win in Public

    Twelve weeks. Daily check-ins through the fear, a weekly strategy call, and your profile, content system, offer and landing page built with you, plus outreach support toward your first client.

    Apply for 1-on-1

Ready to get paid for your sport?

Win in Public is 12 weeks of 1-on-1 work, by application. I read every one myself.